New York City · Eight destinations

Destinations built around emotion and memory.

The story

From Cappadocia to New York.

Baris Koroglu’s story began in Cappadocia, Turkey, a region of cave dwellings and underground cities shaped by the Sumerians, Akkadians, Babylonians and Assyrians. Its artistry, mysticism and sense of community inform every space he creates.

Over two decades across nightlife, dining and experience design, he came to see hospitality as more than cuisine: atmosphere, storytelling and cultural resonance.

2019

Co-founds The Lullaby

2025

Opens Aquarelle and Dejavu

2026

Launches Barış menswear

Portrait of Baris Koroglu in a black shirt

The venues

West Village · Lower East Side · Bowery · East Village · Midtown East

In the press

“The city’s most exciting new destination for food and nightlife.”Daily Front Row, on Aquarelle
  • The New York Times
  • Forbes
  • Eater
  • Page Six
  • Haute Living
  • Village Voice
  • New York Daily News
  • Modern Luxury

Barış · The menswear capsule

Perfect essentials, after dark.

Out every night in his own rooms, Koroglu saw what men were missing: a tightly edited wardrobe that moves from business meetings to late-night tables.

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